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Autoglass update

I’ve just finished the rough cuts for two new Autoglass TV spots. Obviously can’t give too much away at this stage, but I can reveal that the plot revolves around a chipped windscreen. The other headline is that if you’re a fan of chirpy Brummie Gavin then be prepared for disappointment. Gav has been retired after two years in the spotlight as the face of Autoglass. Surely an appearance on daytime Channel 5 beckons. But don’t worry, Gav fans… unlike the new Halifax campaign, Gavin and his (soon to be revealed) colleagues in the Autoglass ads are genuine Autoglass employees. So there is a slight chance that if you call Autoglass, Gav or one of his replacements will turn up in their van.

Apparently some of the more cerebrally challenged members of the British public turn away less celebrated Autoglass techies with the immortal line, “You’re not Gavin!” With the arrival of two new celebrity repair and replacement specialists, how long before Autoglass begin to charge a premium for sending round a celebrity? Of course, an Autoglass repair is usually free…

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