Home > marketing ramblings > The thinking marketing man’s dilemma…

The thinking marketing man’s dilemma…

Presentation of fact is all. Or is it?
Genius will out. Or does it?

In a predominantly ideas driven business, it’s interesting to note that in the modern comms world, the dynamic equilibrium between pure creativity and granular stats and logic rages as strongly as ever.
The counter intuitive starburst of Aleksander’s stewardship of Compare the Market has caught everyone by surprise.
Equally the gnawing certainty of Reckitt Benckiser’s Finish and it’s ‘Diamond finish’ technology has evidence in it’s favour.

Both come from very different points of the communications school compass.

Both are adding shareholder value by the metric tonne

Are both mutually exclusive?

My answer is in the symbiosis of both sets of values I witnessed in the football game I watched last night between Milan and Barcelona in the Champions League.

Epitomised by one mans approach.

Mr Mourinho we salute you. The eco systems of P&G and Nike are now joined…

Life or death? It’s more serious than that. There is philosophy itself at stake

We await next weeks conclusion with bated breath..

Categories: marketing ramblings
  1. boingster
    April 24, 2010 at 11:22 pm

    Rumour has it that “simples” is going to enter the OED on 2010.

    I doubt any campaign had entrance into a dictionary as an objective on the creative brief!

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