Home > marketing ramblings > For England and St George

For England and St George

Is it just me or are the marketing wheels finally beginning to turn on St Georges Day?  White vans all over London have dusted off their World Cup flags early and various brands, other than the perennial St George’s Day “owner” Bombardier Bitter, actually seem to be jumping on the bandwagon.

Clinton now does a card, and strangely Frijj have launched a St George’s Day special edition milk.  Working on the Guinness Premiership we see what a big deal St Patricks Day is for the title sponsor and also London Irish, but Wasps and Sale have now launched St George’s Day special edition shirts.

Although America leads the way in the commercialisation of holidays – FDR famously moving Thanksgiving to bump-start the retail economy set the trend – this isn’t necessarily a bad thing.  We might chortle at how everyone State-side thinks they’re Irish every time Paddy’s Day rolls around, but the various parades are great occasions for the family not matter where your real heritage lies.  I don’t personally have a problem with all the hats, t-shirts, green soda and Irish themed products.

Halloween in New York is a blast and I’m willing to forgive Mother’s Day being in the wrong place for the level of attention that American’s show their Mum, Grandma and Great Grandmas (they all get cards and presents from all the family).

So hurrah for St George – I’m off to the pub to buy some themed beer.

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Categories: marketing ramblings
  1. Jane Will
    April 23, 2010 at 5:34 pm

    Being a leek munching Welsh gal I can forgive you the odd bitter (geddit) every once in a while
    Our sense of national pride is perhaps more entrenched than yours but hey… It’s a start.
    Our Felinfoel has it over Bombardier in any case
    Croeso to the new state of the union!

  2. boingster
    April 24, 2010 at 11:11 pm

    Welsh beer is indeed good (Brains being an exception), but I guess the Welsh keep it most of it for themselves, much like the Spanish and their best wine.

    We’re working on the national pride… I guess England is down-trodden enough now to earn some – my theory being that most countries with real pride have some history of being oppressed? The countries that did the oppressing rarely have pride!

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