Home > marketing ramblings, online marketing > So Becks, Snoop and Daft Punk walk into a cantina

So Becks, Snoop and Daft Punk walk into a cantina

While I didn’t get as excited about the adidas Star Wars range of shoes and clothing as I thought I would, this new Star Wars original caught my eye.

This great viral video in turn led me to adidas’ new social media application where you can have the Death Star zap your, or a friends, house from outer space.

The fact that Star Wars still has a strong jedi-like sway over consumers is obvious, but it takes a smart brand to put this to work in a relevant and interesting way.

PS – What this does to the long running ‘did Han or Creedo shoot first’ debate is anyone’s guess…

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