While some might say this is NSFW, I’d argue that this is providing valuable first aid education and, speaking personally, this instructional video sticks in my memory way more than the uninspiring first aid courses I’ve attended in the past.

This has pretty much gone viral and I’m not surprised as it adheres to the first rule of viral marketing – make it sexual.  However, it does fail on the second rule of viral marketing – ensure that your product is integral to the viral.  Here Fortnight Lingerie receive only a 2 second super at the end of the spot, which will no doubt be edited out by the various YouTube re-posters.

CPR (NTSFW)

Heimlich manoeuvre (NTSFW)

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