Home > marketing ramblings > Can anyone explain the latest Halifax ad?

Can anyone explain the latest Halifax ad?

I know it’s not the done thing to use a blog to slag off other ads: hell, all creatives have got campaigns in their past that they’d really rather forget. But the latest Halifax campaign confuses me on every level, and I would really appreciate it if any of the esteemed marketing professionals who read our blog could shed any light on the thinking behind this work.

The latest ad is my favourite. Are you familiar with that woozy feeling when you’re off work with a raging fever and you’re lying on the sofa with the television on in the background? When you’re suffering from a near out-of-body experience and all the ads and programmes take on a surreal quality that make you question your own take on reality and the sanity of the entire human race? Well, that’s how I feel when I see the latest Halifax ad. And I’m perfectly healthy at the moment, thanks. See what you think

Are these ads trying to subliminally tell consumers that the entire banking industry comprises apparently simple individuals with a dodgy taste in music and damaging psychotropic drugs in their past? Surely the marketing director watched the rough cut and thought, “Hmmm – making the general public want to gouge their eyes out with a rusty teaspoon might not be the most positive legacy for the brand.”

Then again, you would have to be pretty crazy to put your money with most of our high street banks. Maybe the campaign isn’t so bizarre after all.

Categories: marketing ramblings
  1. boingster
    August 6, 2010 at 11:06 pm

    So let’s assume the guy bringing in coffee was not a total minger*… we’re supposed to find people who somehow manage to drop coffee over a “hot” colleague somewhat endearing and be happy for them to look after our money?
    * It’s not like they couldn’t find a hottie as they are all actors not staff.

  2. May 31, 2011 at 10:42 am

    Halifax has now contacted agencies directly inviting them to present in a contest for the business.However, it is understood that DLKW remains in contention to retain the account.

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