Home > Breakfast news > Warm reception for our frosty new Autoglass TV spot

Warm reception for our frosty new Autoglass TV spot

The recent cold weather was perfectly timed for the launch of our new Autoglass TV spot codenamed “Frost”, which started airing on 15th November.

The ad highlights the risk of a chipped windscreen cracking when you stick the heater on.  Basically glass is a super-cooled liquid and once bent into a windscreen shape contains enormous stresses.  A chip focuses these stresses and a change in temperature can provide the catalyst for a crack, which your insurance company won’t cover like a chip.  So now you know.

Anyway, the spot sees the return of one of our previous heroes Lee (looking super trim), who was a dream to direct according to Neil Chappell our resident Director and Creative Partner.  It also sees the return of the ‘rewind’ mechanic which we used back in March to be able to employ the classic problem / solution DRTV tool without needing to introduce two customers in a 30 second spot.  And we’ve even got a magical moon rising and sinking – it just doesn’t get any better.

So here’s the spot:

Categories: Breakfast news
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