Home > marketing ramblings, Social media strategy > If at first you don’t succeed, try and try again

If at first you don’t succeed, try and try again

Despite some pretty unspectacular viral attempts Samsung have delivered some great TV ad / viral crossovers.  This one works for me (and 5 million others) – it ticks the boxes for a successful viral – even though it uses the well-worn (possibly passé?) flashmob concept.

It’s cute even though you know the little girl is just dancing in front of a green screen.

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