Home > blogging for Britain, marketing ramblings > The Greatest Movie Ever Sold – the “Iron Man of documentaries”

The Greatest Movie Ever Sold – the “Iron Man of documentaries”

The new docu-movie from Morgan Spurlock (of Super Size Me) which opens in the US next week looks amusing.  He takes a poke at the world of product placement in movies while funding the entire movie itself through product placement by integrating a range of brands into the film.

“Is there a plot” one exec asks, clearly not grasping the movie’s purpose.  Other execs certainly get it and I bet we’ll be left feeling warm to the brands that made the movie happen as we, the audience, get manipulated even while we’re in on the joke.

I’m a fan of Spurlock’s work as he picks serious issues and injects some humour while remaining thought provoking, and this looks a little more light-hearted than most of his endeavours.

Interesting to see if he beats Michael Bay’s 47 brands in Transformers: Revenge of the Fallen as shown in this rather neat FilmDrunk summary of product placement in movies.

Spurlock: “Where should I be able to go where I don’t see one bit of advertising”
Nader: “To sleep”
Cue inception music!

PS – By rights the trailer should be viewed on Yahoo as they were a sponsor, but I can’t embed Yahoo movies.

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: