Home > blogging for Britain, movies > When does imitation stop being flattery and become plagiarism?

When does imitation stop being flattery and become plagiarism?

A while back I was going to write about the blatant rip-off of the original selective attention test experiment by the “Look out for cyclists” ad, but then the NTSFW blog featured on the right with Charlie Brooker style rants about less than original ads covered it.

However, there’s a new rip-off ad which is actually quite well done because it takes the original and changes it (like an internet meme) rather than copying it exactly.  I particularly like the little inside jokes such as the car’s number plate, the name on the dog bowl, the mug in the kitchen, the statue behind the doll and the air freshener in the car…

Original Superbowl Volkswagen ad:

Thor rip-off imitation:

While we’re on the subject of rip-offs, check out this cute original short film which has had more rip-offs than most.  The original Historia de un letrero was great, but one particular rip-off of many actually has the balls to claim to be an “homage”… of course an homage would move the idea on at least a little rather than repeating it shot for shot for commercial gain…

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