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Colourless advertising

Dodgy English paint ad from Dulux

 

Dodgy Italian paint ad from Polacrin (warning – paint covered nipples)

 

So the Dulux ad is really beginning to annoy me.  Apparently it’s the first time in 15 years that Dulux TV ads have featured the eponymous dog.  I think hope the retro thing was deliberate, but the ad feels like it’s well over 15 years old already.

I don’t know what’s worse – the crappy song, the lazy cinematography, the absence of colour grading or the use of an animal spokesperson.

I reckon someone somewhere felt that they could tap into the same sort of brand nostalgia that Honda did with their impossible dreams ad.  The trouble is I don’t think anyone reminisces about paint colours or the process of painting a room – the only ‘moment’ is when you finally sit down having put the furniture back and survey your work.

Here’s Honda’s Impossible Dream II to remind Dulux what they were aiming for.

 

At least Dulux seem to be using social media well – painting a nice picture of the brand by using YouTube, Facebook and Twitter to engage with consumers and answer questions on colours and anything paint related.

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