Home > marketing ramblings > The power of music

The power of music

I don’t know which brand or agency can take credit for the now ubiquitous ‘folksy female vocalist offers distracted, whimsical take on old classic’ musical gambit, but nonetheless the convention is established and usually pretty effective.

One advertiser in particular has employed this heartstring-tugging trick to perfection: ladies and genetlemen I give you the nation’s favourite retailer. No, not Poundland, John Lewis. Here is this year’s Christmas ad, which butchers one of my favourite songs to great effect.



So far, so predictably cloying. But if you ever doubted the ability of music to alter your perception of a piece of film, take a look at this; Charlie Brooker’s alternative soundtrack.



Either way, I like to imagine the parents opening the wrapping to discover Gwyneth Paltrow’s severed head. But that might just be me…

Categories: marketing ramblings
  1. Anonymous
    November 25, 2011 at 3:28 pm

    I think that Ade Edmondson and the Bad Sheperds’ whimsical verison of ‘ White Riot ‘ may cause you more distress but would be a much more provoking soundtrack for the add.

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