Home > marketing ramblings > More about music in ads

More about music in ads

Watching the latest episode of Mad Men, I smiled at the scene in which the client asked for music ‘like the Beatles’ to soundtrack their latest commercial. It’s often said that you know you’re old when policemen start looking young; for me, it’s when you hear tracks being used to soundtrack commercials for the second or third time.

Whoever sanctioned the use of T-Rex’s 20th Century Boy in the new Carling ad goes into my black book alongside the latest client to sign off ‘Alright Now’ by Free when it has already been used by at least two other brands (Levi 501’s with Brad Pitt, Jamiesons, MTV, etc.)

There are so many great tracks that have never been used that it’s lazy and depressing to fall back on the same old suspects with their predictable sentiments. If James Brown knew how often ‘I Feel Good’ would be used inappropriately in ads or when football teams score (when it should be a criminal offence to play any music), he’d ‘get up’ from his grave.

Oh for the old days, when it was possible to commission genius like this from the guitarist in the worst band ever (fact).

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