Home > blogging for America, marketing ramblings, movies > Have the courage of your convictions and your customers will love you

Have the courage of your convictions and your customers will love you

Good for the Alamo Drafthouse movie theatre. Tapping into the frustrations of other consumers has made them a lot of friends (and generated an avalanche of PR coverage).

According to this Guardian article the clip below is now used instead of the usual “turn off your cellphone” messages before R rated films.  Genius.

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  1. neilchappell
    June 20, 2012 at 12:25 pm

    That is a genius move. However, I suspect the typical culprits might side with the caller. How long before texting and talking in the cinema is no longer taboo?

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