Home > marketing ramblings > STOP PRESS: Axe (Lynx) made a tasteful and thoughtful ad

STOP PRESS: Axe (Lynx) made a tasteful and thoughtful ad

I have long thought Axe make some of the best most unique commercials, even if I’ve never quite felt I could publicly condone the lads mag humour and cheap gags.  However, now Jack Bauer shows his human side in this thoughtful and poignant ad, actually based on an insight… even if the payoff is still as laughable as those pheromone small space ads in the weird bit just before the sport section in the red top newspapers.

And for those that want a trip down memory lane – here’s a couple from the late ’90s and early ’00s…

Seaside postcard humour and swinging bum-holes (still frame is not my selection):

Self-aware (?) misogyny:

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