Home > marketing ramblings, technology > A smartphone ad actually about something

A smartphone ad actually about something

So this week’s last month’s new iThing is 0.4mm thinner, 8.6mm longer, still as beautifully designed as before, blah, blah, blah… spinning around on a white background with minimalist music and someone famous but you’re not quite sure who doing the VO.

But here’s Samsung and a nice little TV spot for their Galaxy SIII which actually trys to tap into a customer insight as we in the industry dutifully try to do with any form of marketing communication.

Whether yummy mummies actually make or want to share dirty videos to keep their man faithful on business trips is another matter.  Still, well done to the agency for trying something different and turning out a great little execution.

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