Home > marketing ramblings > PopUp Britain…the joy of retailing

PopUp Britain…the joy of retailing

Attended a very lively launch celebration of a terrific inititiative in Victoria yesterday. The Department for Communities and Local Government, together with the irrepresible Oli Barrett and Emma Jones of Start up Britain, have created a new pop up retailing concept that might just turn around ailing high streets all over the country. Local Government big hitters, Eric Pickles and Mark Prisk, together with Pizza Express tyro Luke Johnson welcomed a brimming room of entrepreneurial retailers and journalists to launch PopUp Britain

The initiative is designed to make it very easy for local entrepreneurs to mitigate the cost of  developing a physical retail experience by effectively crowd sourcing funding with local government and councils; accessing cheap payment infrastructure and legal support and harvesting a wealth of great ideas from the StartUp Britain team. Having met with the initial 6 retailers taking part in the nations second pop up store, (the first was piloted in Richmond high street last month), nestling within the bosom of the The Department for Communities and Local Government, the enthusiasm of all was infectious. This looks like a really interesting and innovative concept that could create a retail laboratory for hundreds of retail concepts across the country that otherwise would never see the light of day.

A nation of shopkeepers is about to reinvent itself. Bring it on.Screen shot 2012-12-18 at 11.44.59 IMG_5145

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