Home > blogging for Britain, marketing ramblings > Great game, shame about the ads

Great game, shame about the ads

superbowl

As you may be aware, Super Bowl Sunday has just come and gone. It’s a big deal, and not only because of the football. As well as anointing the new World Champions (sic), the Super Bowl is the showcase for America’s biggest and best brands to flex their creative muscle and/ or marketing budgets. The cachet of being voted the best ad is considerable, and for an advertising lifer it’s almost as exciting as the game itself.

So to this year’s crop, ranked here according to their ratings according to the public (or at least those who have viewed via this link).

http://www.nfl.com/superbowl/47/commercials#video=0ap2000000134659

I have just spent a few minutes watching some of the runners and riders and overall am disappointed with the quality of the spots. I’m also slightly out of sync with the views of the wider public (if the ratings on this link are to be believed), but not too out of sync. Which is good, as my job depends on having some sort of empathy for what others might or might not like.

I would love to know what any of you think is the best spot here; please let me know your choice via a comment. Your selection might depend on what mood you’re in, but for me there is one clear winner in the top 10 and a couple of my other favourites are nestling below.

As for the Super Bowl itself, take a look at the highlights here:

http://www.nfl.com/videos/nfl-game-highlights/0ap2000000135690/Super-Bowl-XLVII-Ravens-vs-49ers-highlights

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  1. Anonymous
    February 4, 2013 at 11:38 pm

    I can’t believe the ad for Tesco beefburgers came second.

    Grateful though for a glimpse of Saul Goodman giving his shtick: will keep me going until the final season of BB. (Breaking Bad. Not Big Brother.)

    • February 6, 2013 at 2:01 pm

      I thought the Budweiser/ Tesco beefburgers ad was going to have a hilarious pay off. The Tesco ending is begging to be filmed.

      For anyone who’s spent time writing TV ads, the agony and rejected ideas behind the Samsung ad can almost be seen on screen, Saul Goodman or not.

  2. Ruhi
    February 5, 2013 at 1:01 pm

    Personally, I loved the Jeep ad – but then again I’m quite soppy!

    Hated the Chrysler Ram ad, counted down the seconds until it finished…

    • February 6, 2013 at 4:54 pm

      So far you’re in alone in liking the Jeep ad. If i was brave enough I’d record the alternative voiceover that would do the images justice…but I like being able to go to America.

  3. jez
    February 5, 2013 at 6:26 pm

    A reminder of how rarely a great ad actually gets made. In the entire history of TV how many ads would you actually say were worth your time watching?

    • February 6, 2013 at 1:57 pm

      You can feel the pressure to make a great ad running through most of these spots. Those that hit the ‘epic’ button were the most polarising for me; I really like the Chrysler spot – mainly because it’s beautifully put together and the sermon is brilliantly written, while the Jeep one made me want to start a jihad…

      How many ads in the history of TV are worth watching? A handful a year, I would think. Less than a handful in the recent past…

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