“We need a viral”

My friend Jon has been taking photographs for a few years now. He takes them because he enjoys doing so, and posts them on his blog (babycakesromero.com). Some of them he’s turned into pieces of art, which he’s sold; others have disappeared without trace (they’re still online, but were maybe viewed by 10 people, or thereabouts).

And then he published these:


I’ve used the Bored Panda link as they were the first to pick up on Jonny’s blog but the photos have also appeared in the Washington Post, the Huffington Post, the Daily Telegraph, Buzzfeed…there are more. He’s subsequently been interviewed on Sky, the BBC, Canadian radio and other media outlets. He’s been addressed as Babyface on Sky News. He now has a syndication agency for his photography, and the shots have been seen by several million people. And he has no idea why any of this has happened.

The moral of the story? It’s at the end of the previous paragraph.

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