Home > blogging for Britain, marketing ramblings, politics > Thumbs down if you dislike principled politicians

Thumbs down if you dislike principled politicians

I’m sure anyone reading this blog will have their own fully-formed opinion of Jeremy Corbyn. I have enjoyed his first few days in charge of the Labour Party in much the same way that I loved Danny Boyle’s opening ceremony for the 2012 Olympics: here was someone approaching a well-worn brief from a completely different angle, leaving the entire country wondering what was coming next. (I suspect Danny and Jeremy might have more than a few opinions in common, btw.)


Jeremy Corbyn. Not much of a vocalist, and not much of a hypocrite.

Much like Nigel Farage (I blogged about him a while ago), Jeremy’s reluctance to employ a spin doctor or, apparently, any kind of communications professional, has not stopped him being able to successfully communicate many of his beliefs to the wider world. He is principled, and he acts on those principles. A week in and we know where he stands on any number of important issues. And you can’t say that about Andy Burnham. As with Nigel, you might not agree with him but you won’t die wondering. (Unlike Nigel there probably aren’t a number of massively unresolvable contradictions at the heart of his beliefs, but that’s for another blog.)

How long have we waited for a conviction politician to lead one of the major parties? Even David Cameron’s friends admit he doesn’t really stand for anything…and yet he’s just led his party to power.

Maybe that’s because many people actually don’t want principled politicians. Very few people can claim to lead entirely unhypocritical lives, so why should we demand that of our leaders? One Facebook ‘friend’ of mine sounded off about Corbyn for (apparently) separating from the mother of his children because she wanted to send them to private school and he disagreed. “That says it all,” opined my erstwhile schoolmate, as if behaving in one’s private life according to the principles that one has preached throughout one’s professional life were the most despicable thing a politician could do. That Facebook dislike button has come about just too late…

Seeing someone so determined to live their life entirely according to the values and opinions they have espoused for over 30 years is going to be tough. It’s almost certainly impossible for a Prime Minister. But if nothing else, it’s going to be very enjoyable to watch. He’s actually making other people moderate and alter their behaviour, and, just possibly, doing more to discredit the right wing press who are trying to crucify him than any other public figure, by completely ignoring their existence. Dictating the parameters of the conversation is what the best brands do, and it usually takes them a lot longer than it’s taken Jeremy.

The lesson here: don’t try and be like everyone else. Tell people what you have to offer in a clear, simple way, and, if people like it, they’ll buy it. For a while, at least.



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