Controlling the controllables
It’s November, and the John Lewis ad is already on TV. Christmas party arrangements have long since been finalised. And next year’s marketing plans have almost been signed off.
If it wasn’t for the imminent arrival of a narcissistic demagogue in the White House and the very real possibility of nuclear armageddon, prospects for 2017 would be looking pretty good.
Or would they?
Before the ink is dry on your 2017 activity, take a look at your brand: a long, hard look.
Could it be better? Is it built on a coherent and rigorous brand essence? Does its visual identity emanate from a brand idea that permeates every aspect of your communication? Does it possess a distinctive and consistent tone of voice?
If it does, great…you’ve only got the Donald to worry about. Oh, and Brexit. Mustn’t forget Brexit.
But if it doesn’t, you might want to talk to Breakfast. We help Caffe Nero and Pets at Home, amongst others, with their brands, and they’re doing ok. We’d be happy to talk to you too.
What have you got to lose? Get in touch with us and we’ll happily pop one of our brand workshops in the diary for 2017, to give you something to look forward to.
In the meantime, enjoy the John Lewis ad. At least it doesn’t have James Corden in it.
Breakfast Managing Partner Ed Will in full flow at a recent brand conference