A Breakfast tale: How to rebrand your business in two months
When successful online marketplace services provider Torque Omni-Channel approached us a couple of months ago about rebranding their business, they weren’t interested in a superficial cosmetic refresh (not that we do those anyway).
Their brief was straightforward and concise: they wanted a new name and accompanying brand identity. And they wanted it quickly.
Fortunately, that’s the kind of brief the Breakfast team likes.
The start of the process to the launch of the new brand (which went live on the last day of March) took a little under two months. In that time, we presented a longer-than-usual shortlist of nine potential new names, and then developed four distinct, fully-realised brand identity ideas to bring the chosen name to life.
As with any creative process, we believe the work is only as good as the brief and decision-making allow it to be. In this case, both of those were excellent. You can make up your own mind about the result…