Home > marketing ramblings > Some things never change…

Some things never change…

I entered the advertising industry because I liked ads. Sometimes – whether I’m shutting down a pop-up in annoyance or watching a piece of over-researched, idea-free drivel – I have to remind myself of that.

That’s why the IPA’s decison to celebrate their centenary by asking notable ad folk to nominate their five favourite ads is a welcome tonic. Dave Trott’s selection, here, is a timely reminder of some of good advertising’s simple, eternal truths. He quotes Walt Disney’s observation that, “We have to entertain in order to educate because the other way round doesn’t work.”

That wisdom applies to a lot more than just advertising. Anyway, enjoy the ads. I did.

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Categories: marketing ramblings
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