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Guilty pleasures

Most people have enthusiastically confessed to a musical guilty pleasure, but which ads do you have a sneaky affection for?

I’m enjoying a couple of campaigns at the moment, one of which is the new B&Q campaign by WCRS. I can imagine these spots irritate the pants off some people but I like them; they’re nicely directed and edited, and they ring true, which always helps.

The pink dressing gown is a lovely touch

I’m also a fan of the McDonald’s Value Menu ads. The latest spot is one of my favourites:

Writing these visual gags isn’t easy, because even the most experienced creative can’t  be 100% certain that the laugh they had in their head when they came up with the original thought will successfully translate to the screen three months and eighty-five meetings later. This one passed the test for me.

Agree, disagree, suggest your own.

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